# How do you promote your organization?

**URL:** <https://ask.cyberinfrastructure.org/t/how-do-you-promote-your-organization/2782>\
**Category:** Discussion Zone\
**Created:** [May 12, 2023, 3:17pm UTC](https://ask.cyberinfrastructure.org/t/how-do-you-promote-your-organization/2782 "2023-05-12T15:17:48Z")\
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**Author:** ![chris\_blanton1](https://ask.cyberinfrastructure.org/user_avatar/ask.cyberinfrastructure.org/chris_blanton1/32/962_2.png) [@chris\_blanton1](https://ask.cyberinfrastructure.org/u/chris_blanton1)\
**Post date:** [May 12, 2023, 3:17pm UTC](https://ask.cyberinfrastructure.org/t/how-do-you-promote-your-organization/2782/1 "2023-05-12T15:17:48Z")

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I think one of the more challenging aspects of our positions is getting more adopters and support for our efforts. Whether you are trying to get your first clients or making a case for more resources, it is good to think about how to promote your group.

I’ve been in groups with dedicated resources for this and groups with the facilitation team handle as well. Here are my thoughts:

1. Dedicated promotions people are worth it. Technical writers, graphics experts, and journalists are great to have on staff. If your group, work with them even if it fills like it’s not as important as the technical side of the group.
2. Keep notes on users’ successes and reach out to heavy users. Get them to promote themselves through your channels. We focus on issues in our ticket systems, but we don’t think about all the good stuff coming out of clusters. It’s a win-win to know how much research your group is enabling.
3. Keep records of publications by your users. Do this periodically (and more frequently than you think you should). The user might not think to inform you, but this is a great way to show others your value.
4. Write about developments that are important to your users. For example, when I was at Georgia Tech, I wrote about changing terminology in Rmpi because a user reached out and let us know we used problematic terms in our documentation. While we made efforts to change our documentation and reached out to the developers (since we did it to align with their terminology), I also wrote a newsletter to inform our users about the issue and what was being done to address it. While this was probably not that important to most of our users, it was essential to those who were impacted. Every heart and mind is worth working for; since you don’t know which users could be your most prominent advocate (or adversary)!

I’d like to see other people opinions and suggestions

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